Job Profile: Digital Marketing Managers
Job Role: A digital marketing executive plays a specialized, individual
contributor role as part of the Digital Marketing & Analytics team.
Through digital and online techniques and analysis, the digital
marketing executive pursues specific goals in lead generation, lead
qualification, communication, brand building and conversion.
Typical responsibilities include:
1) Seeking out new opportunities for online marketing campaigns
2) Providing information to sales teams on how to market digital products
3) Contributing to global marketing strategies for products
4) Writing marketing copy for websites and maintaining activity on these websites
5) Liaising with software developers to enable search engine optimisation
6) Analysing web traffic to company websites and providing monthly reports
7) Liaising with web and graphic designers to create visually effective software
8) Creating and maintaining social networking channels
9) Writing copy for email marketing campaigns
10) Creating brochures and other printed materials to supplement online products
11) Communicating key information relating to digital products to non-digital marketing colleagues
12) Attending conferences, product launches and networking events
Job Skills:
Digital marketing executives need to:
1) Be comfortable writing and communicating effectively about technology
2) Have a strong interest in the future of digital products
3) Think creatively about innovative approaches to marketing
4) Understand what makes a good online marketing campaign
5) Enjoy explaining the benefits of software to people who are not already familiar with it
Apply as soon as possible
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